How many cases should a Case Sample Display hold on one wall?

Answer: 24 to 30. Three per tier across a 120 cm bay with 8 cm gaps fills five tiers.

How much clearance above a case?

Answer: Case height plus 6 cm. Under 3 cm the lid scrapes, over 15 cm the tier looks understocked.

Can a 2.4 m ceiling take five tiers?

Answer: Yes, with the top tier cut to 26 cm clear; five tiers reach 185 cm.

Should the price sit on the ticket?

Answer: No. A separate 60 by 90 mm tag keeps a change to one card.

How many lids should stay open?

Answer: Three or four, all on the 126 to 156 cm tier; a fifth pushes neighbours back.

Case Sample Display: How to Lay Out a Dealer Shelf That Sells

Quick answer: A Case Sample Display works when three lines agree: the eye line carries the hero model, each tier is sized to the case above it, and every lamp matches at 4000 K. One 120 cm bay of five tiers holds 24 to 30 units with an 8 cm gap.

Three Reference Lines for Any Case Sample Display
Case Sample Display Shelf Height and Tier Count
How Many Units per Tier
Ticket and Price Tag: Type Size, Position, Order
Light and Floor: Kelvin, Lux and Reflection
FAQ

1. Three Reference Lines for Any Case Sample Display

The first line is the eye line. A standing adult looks straight ahead at about 158 cm, drifting between 145 and 165 cm with height. Move the hero case down to a 40 cm plinth and every bend costs interest.

The second line is clearance. Set clear height at case height plus 6 cm: it is where fingers go on the pull, and the strip that stops the eye cutting one tier into the next. Two centimeters reads squeezed, fifteen reads empty. The third line is light, because one dark grey split between a spot and a shadow reads as two materials.

Tier	Height above floor (cm)	Clear height (cm)	What goes there
Fifth	159 to 185	26	Stock colors, current season
Fourth	126 to 156	30	Hero mid-size, lid ajar
Third	89 to 123	34	Volume sellers
Second	48 to 86	38	Large, laid flat
First	0 to 45	45	Long and wheeled cases

2. Case Sample Display Shelf Height and Tier Count

Five tiers is the practical ceiling; a sixth forces a crane of the neck at the top and a squat at the bottom. A Case Sample Display should crowd its best models into the 89 to 156 cm band.

At 42 cm deep, a case sits flush to the shelf edge, and sliding it back 10 cm drops the apparent color a step. A 15 cm plinth keeps the bottom tier off the floor, a 5 cm lip stops cases sliding forward. A 120 cm span under six large cases, roughly 30 kg, bows under 18 mm.

3. How Many Units per Tier

Measure the bay for the Case Sample Display, then divide. A 120 cm clear bay takes three mid-size cases of about 40 cm with an 8 cm gap; five centimeters drags neighbours on the pull, twelve looks like a stock-out.

Five tiers by six bays gives a theoretical 30, and 24 to 30 is the working range. Below 24 a question lands on the one hole; above 30 colors repeat and attention spreads thin. Cap a tier at four colors with black holding half.

Case width	Units per 120 cm bay	Gap
28 to 32 cm	3	8 to 10 cm
38 to 42 cm	3	8 cm
48 to 55 cm	2	10 cm
Over 60 cm	1	Full bay

4. Ticket and Price Tag: Type Size, Position, Order

In a Case Sample Display, a ticket at A6, 105 by 148 mm, sits on the shelf edge just left of center, lined up with the case. Nothing below 24 point, model line at 28 bold; under 20 point a ticket dies at 1.2 m and the customer steps in to read it, blocking the next case.

Keep four lines: series, internal size in millimetres, material and wall, price with tax. Split the price off onto a 60 by 90 mm tag so a change costs one card, not the shelf. Keep it off the case face, where a swap leaves adhesive, and off the kick plate.

5. Light and Floor: Kelvin, Lux and Reflection

Hold every Case Sample Display at 4000 K. At 3000 K orange drifts red and dark grey browns, so the olive picked indoors turns grey at the door; above 5000 K black reads blue, like regrind. A rendering index of 90 or better keeps a display judgeable rather than guessable.

Aim for 500 to 700 lux on the shelf, with less than one stop between front face and shadow side. Run the strip 25 cm back from the lip behind a diffuser; set flush, it lays a white line across a glossy lid that photographs like a scratch.

Rotate a glossy case 15 degrees and the highlight moves onto the side wall, so the outline reads complete.

Conclusion

A dealer shelf sells when the eye line carries the hero, the tiers follow case heights, and the light holds one temperature. On a 120 cm bay that means 24 to 30 cases, 8 cm gaps, and 4000 K at 500 to 700 lux. Put those numbers on paper and a Case Sample Display answers questions before anyone asks.

This article discusses only the container (case body) side of specifications and design intent, and does not cover any handling, loading or use of the contents.