Which kit item matters most across all four settings?

Answer: The number label. One scheme links case, tag, catalogue and page; once it drifts, the memorised model cannot be found.

Is eighteen pieces enough for a trade show?

Answer: For 18 square metres, yes, about one piece per square metre. Past thirty the samples crowd and visitors stop reaching in.

How do I pick the six cases for a visit?

Answer: Rank sizes by how often they were asked about last quarter, take the top six, add three hand-carried pieces.

Can show photos feed the online page?

Answer: Only as filler. Show light runs warm and the background is busy, so hero images still need a reshoot.

Can the four settings share one kit?

Answer: Numbering and catalogue, yes; cases, no. A store sample survives repeated opening, a show sample travels light, a visit sample fits a boot.

Case Sample Display: Four Settings and Four Kit Lists

Quick answer: Four settings, four kit lists. A store needs fixed shelving plus four loose samples, a trade show eighteen pieces behind a 240 cm backboard, a visit six cases in the boot, and online eight hero images with a 24-page catalogue.

How the Four Settings Split the Work
Store Case Sample Display: Fixed Shelving and Loose Samples
Trade Show Case Sample Display: Eighteen Pieces
Case Sample Display on a Customer Visit
Online: Shooting Table, Catalogue and Page
FAQ

1. How the Four Settings Split the Work

The same cases in four places need four kits: a store is resident, a show is a filter, a visit is portable, and online replaces presence altogether.

Dwell time sets the order: 40 minutes in a store, 15 at a show, 30 on a visit, 90 seconds on a phone. The shorter the stay, the earlier the conclusion, so a Case Sample Display opens a case before quoting.

Setting	Dwell	Samples	Core kit	Success signal
Store	40 min	32 fixed, 4 loose	Shelving, labels, foam	Customer opens a lid
Trade show	15 min	18 pieces	Backboard, numbers, catalogue	Contact logged
Visit	30 min	6 carried, 3 by hand	Tape, foam, catalogue	Size confirmed
Online	90 s	8 hero, 12 detail	Table, catalogue, page	Second image opened

2. Store Case Sample Display: Fixed Shelving and Loose Samples

A store Case Sample Display of six metres holds 32 cases: 28 fixed to the shelves and four kept loose. The fixed ones show the series; the loose ones let a customer open a lid, drop in a foam set and run a tape across the cavity.

Pick one loose sample per band, handheld through long, label all four at 50 by 30 mm on the lower left corner, and place them at 100 cm so an adult reaches unaided. Numbers must match the price tag and catalogue, because customers remember digits, not model names.

Rotate monthly: a case opened a dozen times a week loosens at the latches and scuffs at the corners.

3. Trade Show Case Sample Display: Eighteen Pieces

Take 18 square metres, three by six, open on two sides behind a 240 cm backboard. Eighteen pieces fit: eight hero models on the open face, six spanning the size range down one side, four finish samples at the entrance corner.

The split matters more than the total: eight hero volume sellers closed and facing the aisle, six span pieces answering size questions, four finishes that photograph badly and must be touched.

Build in six hours: two for backboard and plinth, three for samples and numbering, one to adjust; pack out in two and a half.

When	Action	Kit	Crew
Build day, 14:00	Backboard, samples, numbers	Board, 18 cases, labels	2
Day one, 09:00	Unpack check, wipe faces	Cloth, spare color cards	1
Day two	Stand, log leads, hand catalogues	Log sheet, 24-page catalogue	2
Pack-out, 16:00	Wrap, count, load	Film, totes	2

4. Case Sample Display on a Customer Visit

What you carry depends on the car. A sedan boot takes two mid-size cases per layer and three layers, so six; a seventh pushes into the back seat.

Thirty minutes runs in order: lay out the size sheet, let the customer point, fetch the case, open it, fit foam, measure the cavity, leave the catalogue with the model circled. Opening before quoting reads as problem solving; quoting first reads as a spec sheet.

5. Online: Shooting Table, Catalogue and Page

Online has no object to hand over, so a Case Sample Display becomes a set of assets. A 150 by 90 cm table with a pale grey sweep takes three frames per case: 45 degrees from above, straight on, and open from above. Three angles of one case beat one angle of three.

Eight hero images cover exterior, open lid, foam, latch, hinge, handle, wheels and a dimension overlay; twelve detail frames shoot latch teeth, hinge pin, gasket and wall section; one 45-second clip shows opening and fitting foam, muted by default.

The catalogue runs 24 pages on 200 gsm art paper: four of series overview, sixteen by size band, four for accessories and ordering, page numbers aligned to the web sections.

Conclusion

The four settings differ in the kit, not the case: four loose samples for the store, eighteen pieces and a backboard for the show, six cases in the boot, eight hero images and 24 pages online. Order each list by dwell time, and a Case Sample Display says the same thing in four places.

This article discusses only the container (case body) side of specifications and design intent, and does not cover any handling, loading or use of the contents.