Quick answer: A Case Showroom is a product archive you can measure by hand, not a retail floor. Its numbers sit in three places: shelf load per tier, colour temperature, floor capacity. A 220 m² room carries 36 m of wall at 2.6 m high, 60 kg per tier, and opens in 45 days.

Table of contents

  • What a Case Showroom Really Is
  • Wall Panels and Shelves: 60 kg per Tier
  • Light Colour: Why 4000 K Beats 6500 K
  • Circulation and the Seven Stops
  • Floor, Aisle and Pallet Loads
  • Forty-Five Days From Empty Room to Open Doors
  • FAQ

1. What a Case Showroom Really Is

The first job of a Case Showroom is to let a visitor open the lid. Every unit on the wall can be lifted, turned over and calipered at the rim, which separates it from a sample room. It works like an archive: one series steps from 210 mm to 1180 mm, so neighbours share a mould.

A 220 m² room turns 28 m of its 36 m perimeter into wall and leaves 8 m for a bench and a stacking bay.

FormatFloorTake one downRepeat visit
Sample room30–60 m²PartlyMemory only
Case Showroom150–300 m²Every unitBay number fixed
Trade booth18–36 m²Counter samplesRebuilt per show

A bay number turns "the bigger one I saw last time" into a coordinate anyone can repeat.

2. Wall Panels and Shelves: 60 kg per Tier

Shelf capacity is calculated: 75-series studs at 400 mm centres, 18 mm OSB on both faces, 25 mm melamine shelves on a 1.2 m span cap.

Case Showroom: a green case angled left, hinge-side handle root visible, straight parting line between lid and body, two latches and two foot pads
Case Showroom: a green case angled left, hinge-side handle root visible, straight parting line between lid and body, two latches and two foot pads

The governing check is deflection. Spread 60 kg over 1.2 m and the board must stay under one three-hundredth of the span, about 4 mm; past that a visitor feels softness and cases tip forward.

A mid-size case weighs 2.5 to 5 kg, so six units total 30 kg. Stacking eats the margin: three units pass 45 kg, and with an 8 kg shelf the factor falls to 1.2. Fit 12 brackets per tier, not four.

3. Light Colour: Why 4000 K Beats 6500 K

Light decides the colour a customer remembers. Dark grey and olive mouldings turn blue under 6500 K, so a shade approved at the wall arrives as another colour.

  • 4000 K throughout, within plus or minus 100 K along one wall
  • Ra 90 or better, R9 at 50 or better for reds
  • 300 lux of wall wash, 500 lux on the bench
  • Track 600 mm off the wall, heads at 1.2 m centres
  • Three circuits: wall, bench, aisle

Never aim a head straight at a case face: a 30 degree rake reveals the ribs, while a frontal beam flattens the texture.

4. Circulation and the Seven Stops

Circulation lets a visitor see everything in order rather than circling. The route starts at the handheld step, rises through sizes and returns to the bench: 68 m of walking, about 100 minutes with stops.

Case Showroom: a blue case lying flat and tilted thirty degrees, showing lid step and side wall thickness, two hinge seats at the handle root
Case Showroom: a blue case lying flat and tilted thirty degrees, showing lid step and side wall thickness, two hinge seats at the handle root
StopZoneTime
1Handheld wall10 min
2Mid-size wall15 min
3Measuring bench20 min
4Cycle test bay10 min
5Insert wall15 min
6Stacking bay10 min
7Discussion table20 min

The bench top sits at 900 mm, 600 by 1200 mm, with a scale and two calipers. Aisles follow the lid: 800 mm to stand, 1.2 m to swing it open.

5. Floor, Aisle and Pallet Loads

Floor capacity is figured per pallet: 12 large units on a 1.2 by 1.0 m pallet weigh 480 kg, or 400 kg per square metre, and forklift handling adds half again. The build is 2 mm epoxy over C25 concrete rated for 3 tonnes per square metre.

Aisles run 1.5 m on the main route, 1.2 m at the wall, 2.5 m in the pallet zone.

6. Forty-Five Days From Empty Room to Open Doors

Forty-five days is normal at 220 m²; under 30 needs a shorter wall or prefabricated panels.

  • Days 1 to 5: setting out, floor levelling, electrical points
  • Days 6 to 20: steel studs, backing board, face panels, shelves
  • Days 21 to 30: track, heads, split switching
  • Days 31 to 45: fixtures in, cases hung, bay numbers, signage, an eight-hour heat test

Acceptance covers three items: a 60 kg sandbag for 24 hours under 4 mm, nine wall points at 250 lux or more, and 20 open-close cycles per unit.

Conclusion

A Case Showroom earns its cost by turning three vague qualities into auditable figures: 36 m of wall, 60 kg per tier, 4000 K at 300 lux, a 1.2 m aisle. Fix those numbers before the first stud goes up and the schedule holds. When a buyer returns and walks to the same bay number, the space works as a Case Showroom.

This article discusses only the container (case body) side of specifications and design intent, and does not cover any handling, loading or use of the contents.

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